Studies have shown that people remember visual content better than text or images. Video ads provide an opportunity to use emotional scenes and stories that are better remembered by viewers and create a stronger bond with the brand and product. To make a good video, you need to think about the content from many aspects. In addition to visuals and text, it is also necessary to deal with the script, sound, music and style, and all this must represent the visual identity of the company. Thanks to this, the finished video can be used in many ways.

In most cases, videos are posted on Youtube, Vimeo or on your website. There they can be found and will generate traffic for as long as you want. But beyond that, video can be used in many other ways. Shorter videos can be psoted on social media. A well made video gets more attention and clicks on social media than, for example, a photo or text, but it quickly disappears. Producing a video for a single post may not make economic sense, but adapting a longer video for social media makes a lot of sense. It may also be possible to adapt the video into one or more shorter ads. Well thought out and clearly worded texts can be used in quote cards, blog posts, newsletters or articles. And last but not least, there is always the exciting process of making a video, which turns into engaging posts and stories with cool photos, bts videos (behind-the-scenes videos), funny bloopers, etc.

Set your goals. Before creating a video, determine what message you want to convey and what result you want to achieve. This helps to focus on defining the ad's message and target the audience

Define the target audience. Determine who your target audience is and how you can best deliver your message to them. Consider the interests, demographics, and needs of your target audience.

Come up with a story. Story is a powerful way to engage viewers and create an emotional connection with them. Create an interesting and engaging story for your ad that matches your goals and the needs of your target audience.

Only talk about what's important Plan the video to be as short as possible. Whatever the purpose of the video, it shouldn't be dragging and boring. For example, a video posted on social media must grab the viewer's attention within the first 3-5 seconds. Once the initial plan is ready, get rid of all unnecessary, simplify. Make your point short and clear.